History & Mission

Since 1965, the Wausau Festival of Arts has been Central Wisconsin’s largest outdoor celebration of creativity. Conceived by Edward T. Schoenberger, the first festival was held on the grounds of the Marathon County Historical Society Museum with 42 artists, cultural entertainment, poetry readings, old films, and even scouts selling snacks. Its success sparked tremendous community interest, and by 1966 the festival expanded to Yawkey Park by the Woodson YMCA.

Over the decades, the festival has grown and evolved, but its mission has remained the same: to foster public interest in and appreciation of the arts. Today, the festival transforms historic downtown Wausau each September, filling the 400 Block and 3rd Street with art, music, food, and community spirit.

Fine Arts- More than 120 juried artists from Wisconsin and across the nation showcase original works for sale, spanning categories such as ceramics, fiber, glass, jewelry, mixed media, painting, photography, printmaking, sculpture, wood, metals, and graphic arts.

Entertainment & Food- Visitors enjoy two full days of live performances on the main stage and throughout the festival grounds. Local non‑profit organizations provide delicious food and beverages at the food courts, with proceeds supporting the community.